Regeln sind da, um gebrochen zu werden. Deshalb sind meine Ideen besser als meine Rechtschreibung. Worte müssen von innen nach außen. Arbeit muss von Herz in Herz. Werbung muss mehr Politik. Politik muss weniger Werbung. Hallo, ich heiße Jakob, lass uns zusammen gute Sachen machen.
- Developing ideas and concepts with a focus on campaigning and moving image.
- Creative writing for online and offline media: especially 360° campaigns, brand namings, holistic social media content, moving image, brand communication in architectural space, websites and more.
- Treatment development, scriptwriting and voice over development for moving image.
- Concept, research and copywriting for brand specific blog articles.
- Developing brand communication guidelines and tone of voice manuals.
- Developing out of the box awareness campaigns for nonprofit organizations, social projects or sustainability brands.
- Concept and supervision of sound recordings and music concepts for moving image.
- Close work in teams as well as independent briefing supervision and concept presentations to clients.
- Languages: German (native) & English (fluent)
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CV
Since 2023 | Freelance Creative Copywriter
2019 Avantgarde | Copywriter
2018 Heye | Junior Copywriter
2016 Serviceplan | Trainee & Junior Copywriter
2016 Text College | Texterschule München
2016 JoussenKarliczek | Copywriter Praktikum
2015 sons | Ausbildung zum Mediengestalter (D/P)